Week 9

I think the two key points from this week’s readings are knowing how to set clear and realistic objectives and knowing your audience well.

It is basically everything we need to know from our textbook, but to rehash and summarise my key points, knowing your audience and who and how to target is a step towards creating your realistic objectives.

The reading made me think about public relations practice more in that while having objectives, it all boils down to how well you’ve researched and found out, in order to make the most of the situation and work towards the objectives with the proper information needed.

Research on your target audience should be talked about as they are the people you should be focusing your attention to. Ways of researching them that requires you to actively participate are interviews, group discussions and surveys, to name a few.
Observation should be done beforehand, to help you with pointing out the patterns to behaviour that your target audience tend to exhibit. Even so, it is not safe to assume that such ‘results’ are concrete, thus the need for further research like surveys and interviews as mentioned above.

It should really be made clear that PR plans and campaigns need research to back them up.