Week 7

I think the two key points to remember are having the correct set of tactics are beneficial, as well as being well-versed in the business world.

Many confuse tactics with strategies, and vice-versa, but tactics are basically the action being carried out to work towards the goal and objectives set at the beginning of the day.

The reading made me think about public relations practices in that while tactics may seem pretty clear and defined, there are still 2 groups of tactics to consider while devising a PR plan.
We have the controlled and uncontrolled tactics (or communication), of which the former has the public relations practitioner having complete control over every aspect of the process, from message creation to delivery of message and then the latter, which is being left entirely up to the Gods.

However, I feel uncontrolled tactics are much more dynamic or sensational since most of the time, it involves media relation. That is why PR practitioners need to exercise their creativity in order to pick up positive reviews. This encourages much more impactful and meaningful campaigns, which is infinitely much better than having people pass around flyers or newsletters.