Week 10

I think the two important key points from this week’s readings are how a good PR practitioner should have a crisis management plan ready, and the rise and impact of technology.

Crises can never be predicted therefore it is prudent that the organisation should be prepared for anything that might go wrong. Causes of crises are pretty varied, with some examples being takeover bids, product tampering, or fires from electrical trips. How these crises are being dealt with can be important to the continued existence and success of the organisation.

The readings made me think more about public relations practices in that as stated in my second key point, the rise and impact of technology definitely changed the way the world works now.
The most significant technological advancement is no doubt the computer and subsequently, the emergence of the Internet.

I for one advocate the rise of technology, and believe that its importance and helpfulness far outweighs any negativity that can be brought up.
In regards to practicing public relations, the internet is a godsend for communicating to and WITH the audience. Especially in times of crisis, the internet can be used to quickly disseminate information to appease the panicked crowd, much faster and effectively as compared to tuning in to the TV or radio for news coverage.
The organisation gets to single-handedly assure the public, and they in turn could reply back with concerns that needs answering.

Technology allows many creative means to a PR campaign, and thus should not be ignored. PR practitioners and their organisations should keep up with the times and educate and re-orientate themselves with the rest of the world.