Week 8

I think the two key points to remember from this week’s readings are how important researches are and how innovation helps with the publicity of your events.

Research can cover a lot of aspect – from past case studies that has a PR plan which worked impressively and you can learn from their ideas, to statistics and information needed that is detrimental to formulating the right PR plan.

The readings made me think about public relations practices in that experiential marketing is now the norm to successful PR campaigns, as the world is now more technologically-savvy and appreciates being able to participate in events as it helps them to connect and understand the organisation better.

When someone feels like they are a part of the event, it makes everything more memorable for them, and this is a great way of branding an image in a person’s mind… for eternity! Or for a pretty long period of time at least, as long as future campaigns are as memorable and innovative as the last one.
There are a bunch of experiential marketing tactics, some of which involves guerrilla marketing, roach marketing and viral marketing.

The textbook mentioned ambush marketing, which I feel should have a mention because while it doesn’t exactly connect people to the brand, intentionally using this tactic is rather sly of the organisation. Not an ethical practice of course, but having the public associate your brand with the event shows how much of an impact your presence has.